As more and more U.S. companies expand overseas, managing a global workforce with unique benefits, laws, languages, and currencies, they also take on a big responsibility. It can be a challenge to develop a global profile or social consciousness but it can and should be done to boost shareholder value, employee engagement and brand recognition. HRs play a big role in ensuring the company adopts the right corporate social responsibility (CSR) program, helping to manage it and monitor its adoption. In order to develop a strong corporate responsibility program, start with:
- Implementing and encouraging green practices.
- Fostering a culture of social responsibility.
- Celebrating successes.
- Sharing and communicating the value of corporate social responsibility to employees and the surrounding community.
Three Top Areas of Corporate Social Responsibility
Focus on these three primary areas of Corporate Social Responsibility:
- Community Relations: Encourage this through the implementation of rewards programs, charitable contributions, and community involvement. Send emails and company newsletters to highlight stellar employees and managers involved in community relations.
- Training and Development: These explain the connection between your core products or services and the society at large, as well as the value offered to the community.
- A Cohesive Global Corporate Social Responsibility Platform: When centrally managed, this platform is critical in acknowledging measurements and successes against accepted industry standards. A web-based Human Resources Information System (HRIS) can be very helpful in being available globally to employees and managers. Make sure everyone is on a single, multi-functioning HR platform so that distribution of a solid corporate responsibility plan is easier.
Having a global corporate social responsibility solution can offer you flexibility and ease of use as you strive to maintain work-life balance and thrive in an ever-changing environment.
The success of your Corporate Social Responsibility plan will hinge on an effective HR department plan that will control and manage your goals, achieve quality, and improve employee/management communications.
