When you operate a service business, you need a steady influx of new customers to continue to earn a profit. If you find lead generation challenging, you’re not alone. Many new small business owners and even those thinking of going into business for themselves admit this is a major concern. However, sometimes the greatest success with lead generation comes from thinking outside the box.

Let Your Current Customers Know You’re Starting a Business

If you currently work as an employee for someone else, you can mention to the customers you work with regularly that you will be leaving to start your own business. You just want to make sure that you haven’t signed a non-compete agreement with your current employer that could get you in legal trouble for this action. This is true whether your new business is in the same or a different line of work.

Look for Clients During Personal or Recreational Activities

Everywhere you go is an opportunity to find new clients. From shopping for groceries to bringing your kids to swimming lessons, act in a friendly manner towards others and work the new business naturally into conversation. While you don’t want to come across as pushy, there’s nothing wrong with handing out business cards to anyone who seems genuinely interested in learning more.

Use Social Media for Lead Generation

LinkedIn is an excellent resource for connecting with others in your industry as well as potential new customers. Be sure to update your profile and join as many targeted groups as you can manage to help launch your business and attract customers. Instagram, Facebook, and Pinterest can be useful places to post and connect with others who may be interested in your new service business also.

Contact Business Financing Loan for Additional Lead Generation Help

A consultant from our company would be happy to help you come up with more traditional and non-traditional ways to advertise your new business. Please contact us today to request an appointment.